Alert #186: 8/10/2011

Len Clements to Conduct
Seven Part Training Series

In Conjunction With Free ANMP Training Calls

MLM 101: Basic Training From A to Z

I’ve listened to a lot of people attempt to train others on how to be successful at network marketing, for free. I mean a lot. Like, probably around 200 or so over the past 21 years. About two-thirds of them simply repackaged what the other third had already taught me. You know the old saying: Steal material from one person and it’s called plagiarism – Steal it from several people and it’s calledresearch. A lot of MLM trainers apparently love to do research. Roughly half spent way too much time pitching their training that wasn’t free, and about half of them spent most of the time doing that. You know that other old saying: You get what you pay for. Then there’s the small, but not-small-enough, minority that used their free training as bait, then switched to an opportunity pitch (i.e. you can’t get their extra powerful “inside secrets” unless you were part of their organization). Maybe a couple dozen of them actually taught me something unique and practical, that I could actually start using to build my business right now, never even indirectly alluded to their own opportunity, and spent no more than 5 minutes pitching their wares. Tom “Big Al” Schreiter, Richard Brooke, John Milton Fogg, Michael Clouse, Daren Falter, Margie Aliprandi, Hilton Johnson, Kim Klaver, Brian Klemmer, Nicki Keohohou, Ruth Van Buren, and another dozen I can’t recall, just off the top of my head. Out of over 200. And, yeah, I suppose I have researched them all, a little.

Although I’ve had great success within the profession of network marketing (I was the #1 earner in 7 of the 9 years I was with one company, and I’ve been among the top five earners in two of the other three opportunities where I was a full time distributor), and I certainly performed a lot of training to my own downline, my success within the network marketing industry (when my MarketWave hat is on) has come primarily from consulting, expert witness services, and training people what not to do. I’ve never really been known as an “MLM trainer”. But I also know a lot of things that you absolutely should do, and I’m amazed at how few trainers are including this vital information. So I think I’ll definitely accomplish the uniqueness goal. I’ll probably spend no more than two minutes out of the hour talking about my book and CDs and, most importantly, I know you’ll get practical strategies and techniques that you can implement immediately. In fact, that’s my biggest peeve about a lot of training I see today. It’s so much more motivational or educational rather than operational. For example, I recently participated in a webinar conducted by a leads generation guru who spent the entire hour telling us the importance of lead generation, the right attitude to have about acquiring leads, how lead generation companiescategorize and price their leads, how the internet has “revolutionized” the lead generation business, and about every other thing I would ever want to know about leads – except how to get one! Even during the Q&A, when I specifically asked for some specific lead generation tactics, all I got was “you have to talk to people”. Getting even a single, specific, lead generation method from this guy was like pulling teeth from a blue whale (which don’t have teeth – that’s how hard it was).

This Thursday, I’m going to tell you how to generate a lead. That’ll be the first segment of the series. It’s also probably the driest, most boring segment, but it’s one of the most important. Leads are the fuel that run your entire organization creating machine. You could master everything else there is to know about network marketing and have the world’s greatest products and pay plan, but without someone to tell about it you’re all dressed up with no place to go.

Here are the segment topics…

Aug. 11th: Lead Generation
Aug. 18th: Qualifying Your Prospect
Aug. 25th: The Follow Up
Sep. 1st: Overcoming Objections & Competitor Hype
Sep. 8th: Motivation & Goal Setting
Sep. 15th: Reducing Attrition
Sep. 22nd: Legal Issues/Live Q&A

The series begins this Thursday, August 11th, at 5:30 pm PST (8:30 pm EST), in conjunction with the regular weekly training calls offered by the Association of Network Marketing Professionals (ANMP).
Call 712-432-1000, 569-864-201#

A few years from now, when you look back on all those trainers you listened to and render them down to the few who didn’t bait-and-switch you, didn’t spend an unreasonable amount of time pitching their other stuff, and did impart original, immediately usable techniques and strategies to help you succeed, I’m confident I’ll make your list.

Thanks for your trust, and support.

Len Clements
Founder & CEO
MarketWave, Inc.

About Len Clements

Based in Las Vegas and Founder and CEO of MarketWave, Inc., Len Clements provides consulting, training & expert witness services for the network marketing industry. Since 1989, he has been a top producer, trainer, and consultant for multiple network marketing companies. As a well-respected icon in the MLM industry today, Len conducts Inside Network Marketing seminars throughout the world and is the author of several best-selling books and audio tapes including Inside Network Marketing (Random House), Case Closed, The Whole Truth About Network Marketing and The Coming Network Marketing Boom.