Alert #164: 11/19/2010

The Ultimate “MLM Summit”? You Decide!
Also, Industry Trends Update Now Posted

One of my dream projects has always been to hold an “MLM Summit” where not only do many of the best leaders and trainers come together, but all of the most powerful, influential people in our industry. The attorneys, consultants, publishers, authors, watchdogs, vendors, and the executive leadership from our various trade associations and companies, all in one place, for one united purpose – to improve the public image and acceptance of the multilevel marketing profession. 

This would first involve doing something that so many of our industry’s most influential power brokers (mostly from the corporate, training and publishing segments) have so far been loath to do – admit there’s a serious problem. Nothing is ever going to get fixed until we, as a profession, confess to what’s broke.

While the MLM business model itself is just fine, and indeed offers tremendous advantages to any would-be entrepreneur, it is so often dismissed or outright rejected due to mass ignorance of its true nature. This ignorance is perpetuated by the mainstream media, and by a small but prolific clique of anti-MLM zealots. If you want to find them, just Google “MLM”, like many of your prospects are doing. At least five of their sites are usually within the top 25 search results, and typically three or four of the top ten. What has been most frustrating, at least for me, is that their anti-MLM propaganda can be so easily refuted, if not completely debunked, yet so few even make the attempt. The reasoning has always been, “Acknowledging them just draws more attention to them”. That may have made sense, maybe, before about 1996 when that thing called the internet became so popular. Today if we defend ourselves against these anti-MLM ignoramuses perhaps 98% of our prospects are exposed to them instead of 96%. At least, 98% of them that are taking their business serious enough to have done any investigation of it before joining, and have made any attempt to learn more about it once they’ve joined.

Those that would have the world believe that we’re all just scammers promoting “product based” pyramid schemes are kind of like cavemen with clubs and spears – and we’re the U.S. Marines. But instead of defending ourselves against their onslaught of rocks and pointy sticks with .45 caliber facts and 20 megaton truth bombs, we stand there with our hands clasped behind our backs, with our eyes closed and our chins jutting forward, inviting them to freely batter away.

And we could end this tomorrow.

Well, maybe not that fast. It might take a couple of months, actually. I know because that’s how much full time work it would take to completely the development of I’ve already produced all of the responses, now I just need to find a web developer with some free time who is as passionate as I am about fighting back, and defending this profession. I’m going to co-brand this site with somebody, and somebody is going to get a ton of exposure. If that might be you, please email me.

But, the first thing we need to do is stop giving the anti-MLM Neanderthals a target. There is way too much “junk MLM” out there with gimmicky pay plans and products based on hype, exaggeration, and in some cases outright fraud. Even when the content of our gift has great, legitimate value, way too often the packaging is crap.

An MLM Summit?

An event production company called CAPA Productions, founded by ANMP and DSRA board member Bret Matheny, is attempting to produce an event that may very well accomplish many of these goals. This ambition venture will definitely be more than just a few MLM gurus giving lectures (not that that’s a bad thing). I’d give you more details about exactly what it will be, except much of that is being left up to you!

Please participate in this survey:

Anyone who takes the survey gets a chance to win an 8 Gig Nano iPod ($150 value).

Industry Trends Data

Also, the MLM Industry Trends data has been updated HERE. An index of the ten largest public MLM companies is still outperforming the S&P 500 over the past year (20.02% to 11.5%) and past three months (9.88% to 8.71%), and the ratio of pro/con MLM search term results increased 1.8% to 2.09 (the third increase in the past four months, although the overall trend for the year is slightly down).

In closing, look for an increase in the number of Alerts and “Inside Network Marketing” podcasts in the weeks ahead. I’ve had some major projects that have kept me busy the last few months, but it’s time to get back in the game. Thanks for hanging in with me during my absence.

Len Clements
Founder & CEO
MarketWave, Inc.

Alert #206: 4/3/2012

Industry Trends Update 

At the beginning of every month the Industry Trends page at is updated HERE. As most of you already know due to previous commentary, I’m not a big fan of using a specific company’s web traffic as an indicator of a growth or decline in popularity. However, the number of people searching for information about a company, or any aspect of network marketing in general, is a good indicator of rising or falling interest in the business model, and public opinion of it.

For example…


Searches for the synonymous “MLM” or “Multilevel Marketing” are also gradually trending down. However, this does not necessarily indicate lessening public interest in specifically networking marketing. Check this out…


It would appear that there is a gradual, and strange, lessening of interest in home business ventures entirely. What’s most bewildering is that the sharpest decline in Google searched for the term “home business” began during the sharpest decline in the economy. Did you notice the other interesting trend in the above graph? Searches for “home business” was always at its annual lowest during December, and always spiked in January.

Paradoxically, the number of unique visitors to the Wikipedia entry for “Multilevel Marketing” over the last 4-plus years, presumably as part of one’s consideration of the industry, looks like this…


The bad news is that back around late 2008 the Wikipedia page devoted to Multilevel Marketing ceased to be neutral. It is now controlled by a clique of Wiki editors who are demonstrably anti-MLM.

So how about some good news! There are several thousand trend analysts, better known as stock traders, or residents of “Wall Street”, who seem to be very optimistic about the future growth potential of our industry. I’ve been tracking an index of the dozen largest publicly traded network marketing companies, which I call the “MLM 12”. When comparing the growth of this index to the S&P 500 (an index of 500 of the largest, mostly U.S. based, public companies) here’s what we find…


The MLM12 has outperformed the overall market in six of the last eight months (and 22 of the last 36). In March the S&P grew by 12.0%. The MLM12 grew by 19.8%. Over the past 12 months the S&P has risen 5.7%. The MLM12 has grown 23.6%. domain name for sale. 

I have received an inquiry regarding the purchase of this domain name, which was originally used for my ill-fated attempt to launch my own network marketing company back in 2005 (yes, I’m 0-for-2 in my corporate ventures, but hey, I’m 2-and-0 in court against my ex-partners!). Before selling this domain I thought I’d give my subscribers a shot at it first. This will also help me appraise its value. The average provided by five different free appraisal services peg the value at $3,621.50, however the range is from $17,002.50 down to only $170.00. That doesn’t give me a lot of confidence in free appraisal services. I paid GoDaddy to perform a formal, detailed appraisal and they came up with $623.00. However, within GoDaddy’s domain name auction site bidding for is up to $70,000 and is going for $50,000. Wouldn’t – with fewer characters, no plural, and .com instead of the much less valuable .net – be worth more than that? Surely it’s worth more than the hyphenated, which has a high bid of $10,000! If and are both going for $1,000, has got to be worth several times that amount – right?

Please tell me what you think. If you would like to purchase this domain name, make an offer. Either way, what do you think it’s worth? Thanks for your help.

Len Clements
Founder & CEO
MarketWave, Inc.

Alert #199: 11/4/2011

Industry Trends Update

This month’s industry trends update is a mixed bag of good news and bad news.

First, the good news…

As has usually been the case for most of the last decade, our M.L.M. stock index (comprised of the 12 largest public companies by market cap) has out performed the overall market by 3.36% over the past three months, and 11.02% over the past year. The biggest gainers over the past 90 days are USANA (24.95%), Nu Skin (24.86%), and Mannatech (9.72%).

Although the overall amount of internet chatter regarding M.L.M. decreased significantly, and for only the third time in the last 15 months (by 10.4%), the ratio of positive comments to negative ones increased from 1.94 to an all time record of 2.53! To put this in perspective, over the 40 months I’ve been tracking this ratio it has exceed 2.33 only twice, with the next highest being 2.395 back on September 3rd of last year. The lowest it’s ever been was 1.60 on July 1st of 2009.

What’s just as promising is that the number of Google search hits for the combined terms “MLM” and “Scam” has dropped for the third consecutive month to (albeit a still too high) 10,900,000. This is down from an all time high of 14,800,000 back on June 3rd, and hopefully signifies the beginning of the end of this contemptible, foolish, foot shooting practice of promoting our opportunities by rhetorically asking if they are a scam (i.e. “Is ABC Network a Scam?”).

I’ve also been following what I think is another good metric for tracking interest in our industry – the number of unique visitors to the “Multilevel Marketing” page on Wikipedia. Here’s what it looks like for the last 46 months:

What’s interesting here is that about this time last year a small but diligent anti-MLM contingent of Wiki editors assumed control of the Wiki page. They skewed its depiction of your industry so far towards the negative that I began counting it as an anti-MLM site in these monthly trend stats. Note the downtrend in unique visitors beginning right about the same time.

The only other negatives to report would be the drop in pro-MLM sites among the top 20 Google search hits for the term “MLM”, from 14 to 13, and among the top 100 from 86 to 84. The number of anti-MLM sites increased from 4 to 5 and 10 to 11 respectively. Certainly nothing to cause anyone to believe the M.L.M. sky is falling.

Although, it does beg the question… There are only about 6 or 7 anti-MLM critics who’ve developed full fledged anti-MLM exposé websites, and there are over 10 million of us. Why are almost all of their sites among the top 20 when someone Goggles “MLM”?

Actually, I know just enough about SEO to, well, know that Search Engine Optimization is referred to as SEO. But amongst my limited knowledge on the subject I do know that how many other sites link to yours is a major factor in determining search result rankings – and the anti-MLM crowd tends to concentrate all their linking on these very few sites. When we have several hundred generic, pro-MLM sites to link to the focus gets spread much thinner. So, here’s what you all can do to bump these ignorant MLM smear sites out of the top 20. Get as many others as you can to add links to these generic, educational or advocate websites, which are currently outside the top 20 (some just barely):

And last, but certainly not least,

There are several others within the top 100 that you might find link-worthy as well. If even 1% of us referenced these sites on our own site, I’m betting these one million new links might have a positive effect.

In fact, I just thought of another good one. This is Michael Clouse’s training and information site, where he is currently conducting his annual “Favorite Trainer” poll. If you feel like voting for that guy who did that amazing seven part training series last month, please, feel free 🙂

Thanks for your support.

Len Clements
Founder & CEO
MarketWave, Inc.

P.S. If you plan on doing any Christmas shopping via this season, please use THIS link, or the one at the bottom of the home page. You’ll have the exact same shopping experience (same screens, same prices, etc.) but MarketWave (okay, me) will earn a small affiliate commission for each purchase. However, 100% of this affiliate income will go straight to the Salvation Army’s Angel Giving Tree program. Check it out.

Alert #207: 6/10/2012

Inside Network Marketing Podcast is Back!
Fake MLM Gurus, Shorting Public MLM Companies, and Industry Trends Update

Inside Network Marketing Podcast
Yes, it’s been a while since my last podcast. Almost a year, actually. Unfortunately, being an industry advocate, watchdog, guru, or what ever you want to call it, doesn’t pay well. Actually, it doesn’t pay at all, so I’ve been focusing on keeping the lights on, gas in my Jag, and a supply of Marie Calendars frozen dinners in the fridge. But there’s just too much I want to say that just isn’t getting said, so I’m back to whacking hornet’s nests again. Or, in the case of this latest episode, sacred cow tipping.
It’s funny, sort of, that a few weeks back I was the victim of a home invasion. A guy actually kicked through my very large, thick front door. It took him about 8 or 9 attempts, and I remember the first thing I thought as the battering ramming began was, okay, who did I piss off now? As it turns out, he was just a low life looking to steal my stuff. Because I ignored his incessant doorbell and knocking concerto (he didn’t know the secret doorbell code that only my friends and family know) I suspect he didn’t even know I was home. When he made it through, all I had to do was make him aware of my Glock to turn him into a Roadrunner exit (big cloud with the word “Poof” in the middle of it). Since I was already on the line with 911 (a recording of which I’m getting a copy of), he didn’t make it far before the good guys got him. It was like watching an episode of C.O.P.S. in hi-def 3D.  
Anyway, maybe it’s because I’m now over half-a-century old, but I just don’t seem to care as much about how many people like me, or how much. I’ve been involved with this business, full time, for over 21 years now, and I’m just… so… tired… of the BS. Not just of the BS that’s slung at us from ignorant outsiders, which no one seems to want to do anything about, but more so of the BS that keeps bubbling up from within this business. Don’t get me wrong, I love network marketing. I love it like I loved Tribble, my champion purebred Persian, inbred, likely brain damaged cat that never used the litter box even once in her 13 years of life. There are some people and companies in this industry that really need a metaphorical whack with a rolled up newspaper. I’d love to do this in a gentle, tactful way, but I just can’t seem to figure out how to do that, and I don’t believe reading How to Win Friends and Influence People a fourth time is going to help.
In this latest edition of Inside Network Marketing (#18) I’ll be discussing David Einhorn, Barry Minkow, and the practice of shorting public MLM companies, like Herbalife and USANA. Then the fun really begins with a relatively restrained rant regarding fake M.L.M. gurus and how we all should be vetting our industry leaders – which we don’t seem to be doing at all.
So here you go. Let the flaming begin.
Industry Trends Update

At the beginning of every month the Industry Trends page at is updated HERE. Here’s some key results from this latest update:
1. Although the ratio of pro-MLM commentary to con rose slightly, from 1.93 to 1.96, the overall online chatter about M.L.M. dropped 5%.
2. Although M.L.M. stocks have outperformed the overall market over the past 12 months (10.59% to 2.66%), May broke a four month M.L.M. winning streak vs. the S&P 500, which dropped 8.6% from April. The M.L.M. Index dropped 19.2%.
3. The number of visitors to the Wikipedia entry for “Multilevel Marketing” and “MLM” in May was 62,644, the fourth largest on record. The highest was 66,656 in January of 2011. This is not necessarily a good thing considering a small but diligent contingent of anti-MLM Wiki editors now control this listing, thus it is no longer a fair and neutral representation of our profession.
Thanks for listening.
Len Clements 
Founder & CEO 
MarketWave, Inc.

Alert #193: 9/7/2011

Industry Trends a Mixed Bag

Some suggest our industry is a mixed bag in itself that’s full of beans, nuts, corn and cheese, all with a sugar coating. They’re a small minority, but they are prolific – and five of they’re websites still appear in the top 15 Google search results for the term “MLM”. Of course, their sites are a bag of nothing but sour grapes, picked cherries, and bovine guano, puffed out with hot air to make it appear fuller. But the good news is, that’s fewer than there were last month. Over all there were 80 pro M.L.M. sites in the top 100 search results the first day of August, and there were 86 on September 1st, with anti-MLM sites in the top 100 down from 11 to 9  (the rest were neutral or irrelevant).

You can view the “Industry Trends” page here:  
The overall amount of online chatter related to MLM (pro and con) continued to rise another 7.7%, as it has in 10 of the last 12 months. The ratio of pro to con references rose 4.8% to 1.971. Although this ratio has risen slightly in three of the last five months, it’s still well below the record of 2.395 set exactly one year ago.
The total number of search results for the term MLM+(scam or pyramid) is trending down overall, with a slight uptick this month. This search resulted in 18.21 million hits on June 3rd, and 13.94 million on September 1st. However, this could be the result of the waning popularity (finally!) in the bait-and-switch tactic of using “Scam” in the title of pro-MLM prospecting sites.
On a negative note, the Wiki entry for “Multi-level Marketing”, which perpetually holds the #2 spot on Google searches for the same term as well as the acronym “MLM”, is still controlled by anti-MLM factions. Any attempt to make the listing neutral, or just balanced by adding references or rebuttal points to counter those added by, or linking to, well known MLM critics, is immediately deleted. Almost as if someone has been tasked with full time monitoring duties.
It’s upsetting that there are well over 10 million of us, and literally a dozen of these aggressive, some would argue obsessive, anti-MLM critics, yet their online commentary makes up a fourth, to sometimes as much as half, of the top 20 search results for “MLM”, and their editing of the Wiki entry so strongly influences its content.
But here’s the good news: Wall Street isn’t paying any attention to them. My “MLM Index” made up of the 12 largest MLM companies by market capitalization has outperformed the overall market for a fifth straight month with a 4.79% decline compared to an 8.38% decline of the S&P 500 Index (based on the index’s total share price compared to the price 90 days earlier). When the index price on the first of each month is compared to that same date one year earlier the “MLM Index” has outperformed the overall market for a 29th consecutive month by 14.04% to 11.49%. The average monthly gain over that stretch is 31.56% for the “MLM Index” – 144.9% higher than the overall market!
So sure, I’m biased. My trend data might be influenced, perhaps even subconsciously, by the fact I make my living from this business. But, apparently there are a few thousand other “trend analysts” out there that also seem to be pretty optimistic about the future of this industry.
Len Clements
Founder & CEO
MarketWave, Inc.

P.S. Keep a lookout over the next 24 hours for an Alert regarding the Breakthrough Telesummit, which I will be participating in as a contributor. It starts next weekend. Check it out HERE.

Alert #179: 6/8/2011

The Anti-Ambit Gambit 
Also, Industry Trends and How Not to Track Them

Ambit Energy Hit with Billion Dollar Lawsuit

Ambit Energy has been sued by two distributors for breach of contract, misrepresentation, fraud, deceptive trade practices, defamation, libel, harassment, and discrimination. Basically, the suit alleges Ambit “failed to accurately pay monthly customer residual income and weekly leadership bonuses to the Plaintiffs”, and is seeking redress of $50 million (that must have been one helluva miscalculation). The plaintiffs are seeking $1.16 billion in total compensatory and punitive damaged, including $13 million to cover “attorney’s fees” (they must have one helluva legal team).

The complaint can be found here:

I’m holding off on making any substantative commentary regarding the merits of the case because Ambit’s response has not yet been made public. I’ve found that no matter how solid the plaintiff’s story seems to be, the picture always changes when I’ve heard from the defense. Ambit’s attorney has asked the court for a conference before submitting a motion to dismiss, claiming the plaintiff’s complaint “fails to put forth even the most basic allegations necessary to maintain a federal suit…”, “fails to satisfy even the most liberal application of the pleading requirements…”, “fail to offer anything more than conclusory statements…”, and the allegations are “so vague” that they are asking the judge to compel the plaintiffs to submit a clearer, more substantive complaint so they know what to respond to. Ironically, the judge has responded that the pre-motion letter itself was too vague and “does not adequately set forth the factual and legal bases of defendants’ anticipated motion”. The defendants have until Monday to make a clearer case as to why the judge should make the plaintiffs present a clearer case.

But here’s the “gambit” the plaintiff’s are using, which is a tactic I’ve seen employed in many legal actions by distributors against network marketing companies, that always makes me shake my head.

Within their complaint they accuse Ambit Energy of violating Section 5(a) of the Federal Trade Commission Act by deceptively operating a “pyramid scheme”. This begs the question, what if the plaintiffs succeed on this charge? How will they convince a jury to award them unpaid bonuses and commissions from what they’ve just convinced them was ll-begotten gains from illegal activity? In this case the plaintiffs want another $100 million for being deceived by this “pyramid scheme”, so I suppose they can forgo the $50 million for the miscalculated checks. But I’ve seen this “illegal pyramid scheme” count in a number of wrongful termination cases where the distributor is only seeking back pay, and sometimes even reinstatement!

This strategy is usually designed to leverage the company into a settlement. No network marketing company wants to defend the pyramid scheme allegation before a jury, regardless of its merits. If the general public can be so easily mislead into believing legitimate network marketing programs are illegal pyramids by a few internet bloggers and their brother-in-law who was in Amway back in 1989, imagine what a good trial lawyer can do. But then, what if the company calls their bluff and doesn’t settle? Now the plaintiff must either file an amended complaint that drops the pyramid scheme charge, or leave it in and try to convince the jury to award them the unpaid income from, and perhaps to even reinstate them in, an illegal pyramid scheme!

This gambit can be an even more dangerous gamble when the plaintiff is a top leader who’s been with the company for a number of years. I recently worked on a case where, had it gone to trail (it didn’t) the distributor would have had to explain to a jury how she was completely oblivious to the illegal nature of her opportunity for eleven years, and only discovered it right after she was terminated.

Industry Trends, and How Not to Track Them

The Industry Trends page at has been updated. We’re still seeing a substantial rise in online chatter regarding the network marketing industry, both pro and con. We benefited from a 23.1% spike in pro-MLM references since last month, but also suffered a 26.6% increase in negative references. Of the top 100 Google search results for the term “MLM” 86 are now supportive, up from 82 last month.

I’ve always believed in the “Wisdom of Crowds”, and that the best “trend analysts” are the thousands of investors that make up what we call “Wall Street”. These purchasers of shares of a company’s stock are, for the most part, looking for those that they believe will increase in value. That is, get bigger, better, and more profitable. These trend analysts are much more pragmatic and much less prone to personal bias than those within the network marketing industry. Like me, for example. I have a personal, professional, and financial interest in finding evidence that supports my pro-MLM agenda. I honestly don’t believe I’m deliberately rigging the data, but I certainly am no less susceptible to “unconscious researcher’s bias” than any other analyst. So, fine. Don’t take my word for it. Let’s see what those thousands of other analysts down on “the Street” think about this industry’s prospects for future growth and prosperity.

In the last three months the overall stock market (based on the S&P 500 index) has risen 0.34%. The “MLM Index”, made up of the 12 largest publicly traded network marketing companies, has risen 10.97%. Over the past year these same dozen companies have beaten the overall market 27.63% to 19.53%. Apparently we “MLMers” aren’t the only ones who are optimistic about the future growth of the network marketing industry.

What’s one of the worst ways to track growth trends? Web traffic!

A company’s Alexa rankings seem to be the fashionable stat of choice now days when gauging who’s hot and who’s not within the network marketing industry. The assumption is, I assume, that an increase in unique visitors to a company’s corporate website, or in its monthly “reach” (percentage of all internet users who visited the site), means the company is growing, or at least that interest in the company is. Conversely, if their Alexa graphs trend downward the company must be shrinking, or interest in the company is waning. That’s certainly one possibility, but one of many.

Usana Health Sciences saw a spike in web traffic back in May of 2007, not because of any sudden interest in Usana by prospects or customers but rather all the adverse, high profile publicity caused by Barry Minkow (a short seller who profited by causing Usana’s stock price to drop, and who has just been convicted of fraud for the second time).

Over the second half of 2010 Yoli saw traffic to their corporate site trend downward after a significant run up the previous six months, which some competitors were quick to exploit as a sign of their pending failure. However, the reason was more to do with Yoli’s introduction of personalized marketing sites based on an entirely separate platform — traffic to which strongly trended upward during the same period. The lesson here is that a company can change the manner in which they use their online assets resulting in swings in web traffic that has little to do with the company’s popularity.

Another hypothetical example would be a hot new company that has its reps access their back office via the corporate site who then introduces a new training or marketing site that includes the back office log in. Reps no longer visit the corporate site to access their back office and its Alexa rankings drop, even though the company remains popular.

In March of 2010 Amway saw their web traffic almost double, an increase that was maintained until January of this year when another sustained run up of website visitors began. Is Amway suddenly getting hot again? Not really. Amway closed their online subsidiary Quixtar in March of 2010 which drove all their traffic back to Amway’s home site, and early this year Amway opened several new foreign markets and settled a $150 million civil lawsuit accusing them of being a pyramid scheme (which I believe is a record settlement for such a case) just before the new year began.

Foreign expansion can be a huge contributor to Alexa traffic rankings since, for example, the traffic to (Russia), (Brazil), (Japan), etc. are all combined. Another example is Longevity Network (which will be relaunching soon, BTW) which was foundering in the United States back in 1999 before launching South Korea, their only foreign market. They grew to over 100,000 distributors in S. Korea by 2001. Little changed in the US while their Alexa rankings skyrocketed.

Due to the algorythms used by Alexa to determine their rankings the margin for error increases significantly the less trafficked the site. Alexa openly declares, “Generally, traffic rankings of 100,000 and above should be regarded as not reliable.” If you’re thinking this would only apply to small, irrelevant companies, consider this applicable list: AmeriPlan (100,340), Trump Network (109,377), Watkins (114,022), Evolv Health (117,289), LifeVantage (117,563), Stream Energy (122,066), Neways (138,146), Reliv (156,817), Youngevity (157,904), Life Plus (253,601), Life Force (255,389), Max GXL (259,543), Zrii (283,201), Mandura (379,960), Oxyfresh (418,451), Zija (464,251), Jafra Cosmetics (599,225), Qivana (627,579), Princess House (769,257), and Rain Nutrition (784,741).

This is not to say that Alexa is useless in trend analysis. Not at all. I’m just saying their are myriad other factors you’d have to consider to know if the graphs related to web traffic are indicative of growth and popularity trends, and if so to what degree. One great stat that Alexa provides that is indicative of a company’s popularity, at least from the standpoint of prospect and customer interest, is the percentage of visitors to the company’s website that got there by the visitor specifically searching for it. Another is the amount of time the average user spends on the site. Just for kicks, I’ve taken the percentage of site visitors who arrived via a search engine and multiplied this by the number of minutes each visitor spends on the site (both are averages over the past 30 days). Here’s the results related to a sampling of some of the most prominent companies:

Avon              0.879
Qivana           0.875
Ambit Energy  0.805
Evolv              0.762
Nu Skin           0.757
Nikken            0.757
Max GXL         0.727
Melaleuca        0.712
Neways            0.712
Send Out Cards 0.683
ForeverGreen    0.660
Xyngular          0.607
Rain                0.606
4Life               0.605
Youngevity       0.546
Mannatech       0.527
Reliv                0.506
Trump Network 0.502
Amazon Herb    0.496
Yoli                  0.496
Oxyfresh          0.495
Vemma            0.486
Usana              0.469
Shaklee           0.447
ViSalus            0.442
ACN                0.442
Mary Kay         0.431
Amway            0.417
XanGo             0.403
Herbalife          0.399
PrePaid Legal   0.370
Mandura          0.350
Agel                0.324
MonaVie          0.315
Zrii                 0.305
JuicePlus         0.296
Essante           0.278
Isagenix          0.268
Numis             0.242
Life Force        0.189
Vitamark         0.189
AmeriPlan        0.177
Amega             0.177
Freelife            0.173
Market America 0.154
Tahitian Noni    0.137
Monitium          0.092
Sisel                0.050
MPB Today       0.045

Another good way to track growth and popularity trends is to record the number of new references to the company’s main home page that have been added to the internet over the previous 30 days, then compare it to the same data 30 days from now, and each month going forward. Google provides such search capabilities and I’ve logged the numbers for all the companies listed above. I’ll let you know the results in 30 days.

Len Clements
Founder & CEO
MarketWave, Inc.

Alert #177: 5/19/2011

Industry News & Updates

Industry v. Profession

Before anyone flames me for referring to M.L.M. as an “industry” rather than “profession” (as often happens), let’s get this out of the way right up front: Being an M.L.M. distributor is a profession within the industry of Multilevel Marketing. Just like being an actor is one of several professions within the entertainment industry. If M.L.M. was entirely a profession, not an industry, this would imply M.L.M. company owners, distributors, and those attorneys, trainers and consultants who serve M.L.M. exclusively, are all practicing the same profession. Clearly, they are not. They are all different professions within the more broadly defined industry of M.L.M..

And BTW, I was recently asked why I place periods between the letters in M.L.M. in my Alerts. It’s to prevent spam filters from dumping your Alerts into your spam folder, or completely blocking their delivery. If you haven’t done so already, please “White List” your Alert subscription (simple instructions can be found HERE). This will notify your eMail provider that you wish to receive all Alerts regardless of their content. Unfortunately many eMail servers today flag or block delivery of messages that contain the dreaded acronym M and L and M, or any language that might suggest a reference to our industry (or, your specific profession within it).

Industry Trends

I’ve been employing a propriety algorithm to track the amount of M.L.M. content on the web for 33 months now. This method also identifies general public opinion and attitude trends by counting various words and phrases that are definitively pro or con towards M.L.M. and tracking the ratio. Currently positive commentary on our industry outnumbers the negative by a ratio of 2.06 to one, with a very slight downward trend. However, overall internet content related to M.L.M. continues to climb. Note in the chart below that even after the national unemployment rate began to gradually fall internet chatter related to M.L.M. continued to rise.

MLM Trends Chart

Industry trends are updated monthly and can be viewed on the MarketWave website HERE.

Earn a Substantial Referral Fee

As most of you know, training, speaking, start up consulting, compensation plan design & analysis, and expert witness services are my primaryprofession within this industry. If you refer anyone to me who becomes a client I’ll reward you with 10% of all fees billed. For example, a typical compensation plan design project can run anywhere from $5,000 to $9,000, and an expert witness job will usually bill within the same range. Also, consider sponsoring an “Inside Network Marketing” seminar for your group (we’ll split the profits 50/50).

Favorite Company Contact Listing Fee Going Up!

Due to the popularity of the Contact Listing for those on the Favorite Company Vote ballot, the monthly fee to be the exclusive contact for your company will rise to $12.95 beginning July 1st. If you’re not familiar with the Favorite Company Vote, or Contact Listing, check it out HERE, and please vote. Each listed company only has one contact, first come first served. One company already has over 70 people on the waiting list (and no, it’s not the top one), and two others have more than 25! But if you lock in your $9.95 subscription (auto-billed monthly) or pay annually at $99.95 (soon to be $129.95), you will lock in those rates for as long as you keep your listing active. Those of you who already have active listings will retain your current rate as well (no price increase, ever, as long as you remain active).

And Finally – Monitium

A couple of Monitium reps have written extensive rebuttals to my critical Monitium review (Alert #170), which I am preparing a response to. I’m really trying to have an open mind and give this concept a fair shake. To that end, if you are a Monitium participant please let me know how it’s working for you – good or bad. Please be candid, and include your join date. Let me know if it has been profitable for you, how many member companies you’ve joined, and about what percentage of your downline activated their position in each of those member companies. Also, what percentage of your total income has come from products sold through the member companies and how much from the Monitium bonuses and contests? Even those of you who haven’t joined, let me know what you think. Your comments and identity will be kept strictly confidential.

Thanks. I appreciate your help, and your feedback.

Len Clements
Founder & CEO
MarketWave, Inc.

Podcast #8: Randy Gage in “The Kitchen”

Host: Len Clements

Kitchen Guest: Randy Gage

Topics Include: Training, Industry Trends, and the “Generic MLM trainer” Blacklist.